If you're a fan of This is Us, you'd been waiting for the Super Bowl. Not for the game, but to find out what happened to Jack. We all knew he was going to die. We just didn't have all of the details other than the teasers that NBC would share in the episodes leading up to the big reveal.
But this isn't a blog about the show. Just a moment in the show, actually. The moment when Jack goes back into the burning home to emerge from the smoke-filled doorway holding his daughter's dog, and a bag. When he sat down in the ambulance to get some oxygen his wife Rebecca asks "what's this?", to which he casually replies "The important stuff."
The important stuff he was talking about was the family albums and a VHS tape of family moments. These are a family's greatest treasures. Our homes should be filled with these memories. We should proudly display our family on the walls and on book shelves throughout our homes. We should create albums. We should give photos as gifts.
These days, everybody has a camera with them, so being photographed by a professional seems unnecessary. Working with a professional photographer is more than just pushing a button on a camera, though. It is about owning great images of your loved ones. It is the printing of those images on archival quality materials that will last for generations. It is about creating a family heirloom that will be handed down to the next generation. We take the pressure and confusion out of that. Not only will we photograph you and your family, but we will help you to understand how you can preserve these memories.
Our legacy is in the photos that we create and share. The memories of loved ones will remain because of "the important stuff" that we curate until the next generation receives it, to be the keeper for the generation after that.
If you need help creating some of these timeless treasures, contact us and we can explore the possibilities together.